Through the Years: Ford Driving Skills for Life

Ford Motor Company Fund’s signature safe driving program

 

2003

Ford becomes first vehicle manufacturer to introduce free, advanced driver training for newly licensed drivers as a comprehensive, hands-on Ford Driving Skills for Life program launches in Dearborn in partnership with Governors Highway Safety Association

 

2004

With a hands-on driving event in Miami, the program branches out

 

2005

Reach expands again with ride-and-drives in Washington, D.C., San Antonio and Irvine, California

Free educator kits distributed to schools and community groups across the United States

Program hosts teen event, “The Scene,” at 12 shopping malls in major markets across the United States

2006

“Operation Teen Safe Driving” launches in Tazewell County in Illinois, where 15 teens had died in car crashes over a 15-month period. Ford Driving Skills for Life is involved to teach safe driving practices to students

2007

Ford Driving Skills for Life and Governors Highway Safety Association begin grant initiative for states to support teen driving programs

Program launches online driver training

2008

With training in Indonesia, Thailand, Vietnam and the Philippines, the program goes international

2009

Global expansion advances to China and India

2010

Ford Driving Skills for Life hosts driver training at World Leadership Conference in Atlanta and Distraction Summit in Washington, D.C.

Program launches in South Africa

2011

Ford Driving Skills for Life embarks on a 30-city, 15-state U.S. tour

Program’s “Strive for a Safer Drive” invites more than 300 high schools in Michigan to take part in a potentially life-saving initiative aimed at making students safer drivers

Ford Driving Skills for Life partners with Usher’s New Look Foundation to host national song contest; five teens win $25,000 for creating a song focused on distracted driving

2012

TV’s “The Price Is Right” welcomes teens ages 15-18 and their parents to be contestants to highlight safe driving. Winner gets a Ford Driving Skills for Life event at his or her high school

“Ford Driving Skills for Life Experience” video game created in partnership with Michigan State University to capture the attention of young people and help keep them safe behind the wheel

Tour stops added in Vancouver, British Columbia in Canada and San Juan, Puerto Rico

2013

Ford Driving Skills for Life launches in Europe with tours in France, Germany, Italy, Spain and the United Kingdom

2014

Program launches rebuilt website with enhanced social media content, stronger parent section, updated online academy learning, and downloadable resources for teachers and parents

Weekend programs scheduled to provide more opportunities for parents to participate

Belgium, Russia and Romania come on board in program’s Europe expansion

Ford Driving Skills for Life holds a seminar on drugged driving in Columbus, Ohio

2015

Ford Driving Skills for Life marks another big milestone of hosting free, hands-on training in all 50 states

Tour launches in Australia

Ford Driving Skills for Life unveils a drunk driving suit

2016

Program surpasses 1 million drivers trained

Ford Driving Skills for Life debuts drugged driving and hangover suits

With a campaign in Argentina, initiative expands to South America

2017

Ford Driving Skills for Life returns to Tazewell County in Illinois 11 years on, where traffic deaths among young people have fallen by more than 50 percent since launch of “Operation Teen Safe Driving”

More than 32,000 students across the United States take part in a first-ever virtual assembly tour to learn about the dangers of impaired and distracted driving

2018

Ford and Jeddah-based Effat University complete the inaugural session of Ford Driving Skills for Life for Her – a specially designed program for women seeking their first driver’s license in Saudi Arabia

Bicycle safety program debuts in Europe in partnership with Team Sky

In recognition of its 15th anniversary, Ford Driving Skills for Life honors six dedicated safety advocates from across the United States as Unsung Heroes of Highway Safety

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