Barbershop challenge and traveling Smithsonian exhibit aim to reinforce positive narratives around African American men
TACOMA, Wash., Jan. 21, 2020 — Ford Motor Company Fund is investing in the Tacoma community with the Men of Courage Barbershop Challenge—a grassroots initiative designed to implement community initiatives that educate and reinforce positive narratives around African American men.
Over the next two months, Goodfellas Barbershop and Legends Barbershop will compete for a $10,000 grant based on their implementation of programs and initiatives that uplift their community. Both barbershops also received exclusive Men of Courage Barbershop makeovers.
The challenge is a grassroots activation designed to complement the new traveling three-year Men of Change: Power. Triumph. Truth. national exhibition created by Smithsonian Institution Traveling Exhibition Service (SITES) with support from Ford Fund. On display at the Washington State History Museum until March 15, 2020, the exhibit highlights African American men whose lives have impacted history and this country through politics, sports, science, entertainment, business religion and more.
In addition to kicking off the barbershop challenge, Ford Fund also invited African American men in Pierce County to a leadership forum at the Washington State History Museum. Participants were led through a series of workshops and discussions surrounding socio-economic mobility, personal branding and leadership. The forum concluded with a private tour of the Men of Change exhibit.